Cycle Design originated in 1969 as a way for owner Doug Mulligan to support his dirt bike racing habit. He would sell and service dirt bikes during the week and then race on Sundays. The original dealership was located in a dirt-floored former fruit stand in Putney, Vermont. In the early seventies, Doug relocated the business to Phillipston, Massachusetts. By 1973, Cycle Design had it's first Suzuki Japanese franchise, that was 46 years ago! The dealership has developed significantly from its humble beginnings.

Today we sell ATVs, UTV's, street and dirt motorcycles, scooters, snowmobiles and power equipment. We also have one of the most comprehensive selections of parts and accessories and our Service Department provides top notch service by OEM-trained and certified technicians. Not one to sit back, Cycle Design opened a sister store in Keene, NH, American Trikes & Motorsports. Dedicated to Trikes, Trike Conversions, and Used Bikes. Visit us at either store, we promise we'll take great care of you and your vehicle. We pride ourselves, and strive for, excellent customer service. We hope that you enjoy the site and stop by the dealership if you are in the area. We might be off the 'beaten path' and that's why we pride ourselves on being a destination dealership, come visit soon and learn what we mean by "experience the difference in the Clean Fresh Air of Phillipston, Mass"!

Meet Watashi, our New Furry Member of the Team! Watashi is still in training but we have high hopes and someday he'll be greeting our customers at the door.

In Memory of Kaze
Thank you to all who have stopped by, called, and emailed since we lost Kaze. He was one of a kind and will always be in our hearts. On a happier note, little Watashi No Kokoro will be joining the dealership staff in the next week or so. He certainly has big paws to step into! We hope you will all be able to stop in and greet our new “guard dog/official greeter” and help make him feel welcome in his new home. Watashi was born on July 9, 2010, and comes from Kaze’s breeder Gold Ring Aussies.